Competitor Chart for Bedcover
| Feature | Mass Retailers | Linen Haven | Luxury Linen Retailers |
| Price | ~$100-$200 | $399 | $625+ |
| Linen Source | May use a blend of flax and other fibers | 100% European Flax | 100% European Flax |
| Size | 92" x 108" | 124" x 128" | 124" x 128" |
| GSM | No GSM information | 350 GSM | 320 GSM |
| Value proposition | Lower quality reflects lower price point | Competitively priced for superior quality | Higher price point for similar product |